Today’s markets are characterised by globally operating conglomerates and large-scale international projects. High flexibility, effective processes and continual cost downsizing are the paths to success. An exciting phase of market streamlining has begun. Competitiveness is largely determined by the quality and innovative capabilities of the staff involved. The sector features a host of excellently trained engineers and technicians, characterised by conservative thinking, a down-to-earth mindset, and a relative ignorance of sales and marketing.