The middle-management level is the most important resource for a company’s successful future. Personality, entrepreneurial thinking, a capacity for hard work, and professional qualifications form the basis for these potential ”high-flyers”. It is difficult or impossible to reach these senior executives of the future from a narrowly sectoral context using mass communication media. This is why here, too, we opt for a direct approach, using a sophisticated marketing concept designed to motivate appropriately qualified people to consider a move: we set the highest of standards in terms of individualised consultancy and candidate potential. Executive Search Alliance advisors themselves can draw upon long years of operative experience, not least in middle-management positions. They speak their language, and are familiar with the motivations behind a possible move.